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To maximize your number of weekly bookings, luxury rentals must grab the viewer and make them want to visit. List amenities, optimize SEO and use professional photos.

NEW YORK – The first step when marketing a luxury short-term rental property is to craft a strong description that includes relevant keywords and a compelling narrative that describes the property.

Professional photographs that accompany a listing description should convey the home’s amenities – and invest in drone and aerial photographs to fully capture the rental.

Make the most of your listings with search engine optimization (SEO), which is even more important for short-term rentals because they must be continually rented. To do this, include relevant keywords in all listings and descriptions, as well as title tags, metadata and alt tags – and verify the accuracy of all spelling and grammar.

In addition, you should stage the house so that it’s ready for guests at all times and make an effort to create welcoming outdoor living spaces that reflect the area’s lifestyle.

The listing description should include an inventory of all property amenities and consider providing a video tour of the property that highlights the most alluring touches along the way.

Finally, work with the property owners to ensure the home is well-maintained at all times, including landscaping, cleaning, repairs and updates.

Source: Better Homes and Gardens Real Estate Blog (01/13/2020)

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